{"id":7303,"date":"2026-10-22T13:10:00","date_gmt":"2026-10-22T13:10:00","guid":{"rendered":"https:\/\/tbl2.ontwikkelaim.nl\/?page_id=7303"},"modified":"2026-10-22T14:29:11","modified_gmt":"2026-10-22T14:29:11","slug":"where-it-began","status":"publish","type":"page","link":"https:\/\/tbl2.ontwikkelaim.nl\/en\/frames\/where-it-began\/","title":{"rendered":"Where it began \u00b7 2019"},"content":{"rendered":"\n<style>\n.tblf{background:#0b0b0b;color:#cfcfcf;font-family:'Open Sans',sans-serif;padding:90px 24px 100px}\n.tblf *{box-sizing:border-box}\n.tblf a,.tblf a:hover{color:inherit;text-decoration:none!important;box-shadow:none}\n.tblf-wrap{max-width:1180px;margin:0 auto}\n.tblf-kicker{color:#A89564;font-size:12px;letter-spacing:4px;text-transform:uppercase;margin:0 0 18px}\n.tblf-title{color:#fff;font-weight:300;font-size:40px;line-height:1.25;letter-spacing:7px;text-transform:uppercase;margin:0 0 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.side{aspect-ratio:3\/4.4}\n.tblf-strip{grid-template-columns:1fr;gap:44px}.tblf-strip:before,.tblf-strip:after{display:none}\n.tblf-list a{grid-template-columns:34px 1fr;font-size:12px}.tblf-list .m{grid-column:2}\n.tblf-nav{font-size:10px;letter-spacing:2px}}\n<\/style><div class=\"tblf alignfull\"><div class=\"tblf-wrap\"><div class=\"tblf-head\"><p class=\"tblf-kicker\">The Black Label \u00b7 Since 2019<\/p><h1 class=\"tblf-title\">Where it began<\/h1><p class=\"tblf-sub\">Scheveningen \u00b7 2019<\/p><\/div>\n<div class=\"tblf-tri\"><figure class=\"side\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/BF11A8EF-A718-4CF2-8E02-FF925F5588A9_1_105_c.jpeg\" alt=\"Campaign 19, Scheveningen\" loading=\"lazy\"><\/figure><figure class=\"tblf-film\" data-tblf-film=\"lb-b\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/7ED30829-E4C4-42BD-B09F-B0BDEB7BC307_1_105_c.jpeg\" alt=\"Campaign 19, Scheveningen\" loading=\"lazy\"><div class=\"play\"><span><\/span><br>Behind the scenes \u00b7 2019<\/div><\/figure><figure class=\"side\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/9E347FA8-0F46-4705-8BB5-97E99923B5CB_1_105_c.jpeg\" alt=\"Campaign 19, Scheveningen\" loading=\"lazy\"><\/figure><\/div>\n<p class=\"tblf-text\">Our first campaign, shot on the beach at Scheveningen. Real people, real wind, real light. This is where The Black Label began.<\/p><\/div>\n<div class=\"tblf-nav\"><a href=\"https:\/\/tbl2.ontwikkelaim.nl\/en\/frames\/fall-winter-2023\/\">\u2190 Frame 01<\/a><a href=\"https:\/\/tbl2.ontwikkelaim.nl\/en\/frames\/\">All frames<\/a><span><\/span><\/div><div class=\"tblf-lb\" id=\"lb-b\"><button aria-label=\"Close\">\u00d7<\/button><iframe data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/_l19WVWOnI0?autoplay=1&amp;rel=0&amp;modestbranding=1\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"The Black Label \u00b7 Behind the scenes 2019\"><\/iframe><div class=\"cap\">The Black Label \u00b7 Behind the scenes 2019<\/div><\/div><\/div><script>(function(){document.querySelectorAll('[data-tblf-film]').forEach(function(f){var lb=document.getElementById(f.getAttribute('data-tblf-film'));if(!lb)return;var v=lb.querySelector('video'),fr=lb.querySelector('iframe');function close(){lb.classList.remove('open');if(v)v.pause();if(fr)fr.src='';}f.addEventListener('click',function(){lb.classList.add('open');if(v){v.currentTime=0;v.muted=false;v.play();}if(fr)fr.src=fr.getAttribute('data-src');});lb.querySelector('button').addEventListener('click',close);lb.addEventListener('click',function(e){if(e.target===lb)close();});document.addEventListener('keydown',function(e){if(e.key==='Escape')close();});});})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>The Black Label \u00b7 Since 2019 Where it began Scheveningen \u00b7 2019 Behind the scenes \u00b7 2019 Our first campaign, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":7294,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7303","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Black Label Eyewear - Where it began \u00b7 2019<\/title>\n<meta name=\"description\" content=\"Where it began: the first campaign by The Black Label Eyewear, shot in 2019 on the beach at Scheveningen. 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